Digital Storytelling – Creating the “Documercial”
I’ve loosely been using the term “Documercial” as a description of the type of documentary-style videos I’ve been creating for creative book authors, artists & photographers as of late. I was so compelled to share my story of one that I did recently, through an article on the Pro Video Coalition’s site that describes how this has now turned into a business for me. This is something that comes pretty easy for me, as I get passionately and personally involved with the projects that I work on. Yet at the same time, since I’m usually not associated with the project before I start, I get a fresh perspective on telling their story from an outside point of view and can determine what best needs to convey their message to the masses.
Here’s a sample of one such “Documercial” that’s outlined in this article: