Creative Brief Form – Jeff Foster, the Pixel Painter

Thank you for your purchase and welcome to the Pixel Painter AI Avatar Program. This Creative Brief Form helps us gather the information, branding assets, visual references, and project goals needed to begin developing your custom avatar system. Please complete the form as thoroughly as possible so we can better understand your vision, workflow needs, and production goals. Once your form has been submitted and reviewed, we will follow up with the next onboarding steps, including asset review, scheduling, and training coordination if needed. If you do not yet have all requested materials ready, don’t worry — we’ll help guide you through the process.

Section 1 — Contact & Order

Client Name *

Company Name *

Client Email *

Confirm Email

Client Phone *

Company Homepage URL *

Social Media URLs (optional)

Which Service did you purchase? *

Date of Purchase *

Required to assure service accuracy of your order.

Section 2 — Project Type

Video Type *

What’s the primary format this avatar will appear in? (Choose One)

Primary Destination Platform *

Where will this video primarily live? (Choose One)

Secondary Use Cases

Will this avatar be repurposed across other formats? (Check all that apply.)

Section 3 — Avatar Character

Avatar Represents *

Who or what should the avatar embody? (Choose One)

Visual Style *

Photorealistic human
Virtual Twin Clone (real human likeness)
Cartoon / animated mascot
Futuristic / artistic stylized
Branded character
Other (describe in Detailed Character Description below)

Pick the visual style(s) that fit. You can combine two if you want a hybrid look. (Check all that apply.)

Brand Tone *

Pick the tonal feel of the delivery. Combining 2-3 gives a more nuanced result than picking one. (Check all that apply.)

Detailed Character Description *

Describe the character or subject in as much detail as possible — age range, gender presentation, ethnicity if relevant, wardrobe vibe, energy, mannerisms. The more specific, the better the result. (There’s an upload area at the bottom for reference photos.)

Section 4 — Brand & Messaging

Audience *

Who is the primary viewer? External (customers, prospects, public) or Internal (team, executives). Be specific about role, industry, and demographics if relevant.

Key Message or Takeaway *

What’s the ONE thing you want viewers to remember or do after watching?

Brand Voice (optional)

Describe your brand voice — style, tone, personality, persona. Helps us mirror it in the avatar’s delivery.

Reference Links

URLs to videos, avatars, or styles you like — competitors, inspirations, prior work. One per line.

Additional Comments

Anything else we should know — context, constraints, deadlines, deliverable preferences.

Section 5 — Uploads & Legal

Content or Brand Style Guidelines

Drag & Drop Files, Choose Files to Upload You can upload up to 2 files.

If you have a content or brand style guidelines document, please upload it here.

Additional Uploads or Resources

Drag & Drop Files, Choose Files to Upload You can upload up to 5 files.

Use to upload additional documents, examples, etc.

Please provide large file transfer/download URL

Please provide a URL link for any file transfer service you are using to send us your references that are too big to send directly through the form. Be sure that there is global access to anything you send via DropBox or Google Drive, Frame.io or WeTransfer, etc.

Project Agreement & Expectations *

I have read, understand, and agree to the above terms and project requirements.

I understand that AI-generated avatar systems are dependent upon the quality of the source materials provided, including photos, video, audio, and branding assets. Results may vary based on the limitations and ongoing changes within third-party AI software platforms, including but not limited to HeyGen and ElevenLabs. I understand that active software subscriptions are required for ongoing use of these systems and that additional customization, revisions, production work, or expanded training beyond the scope of the purchased package may require additional fees. I confirm that I own or have permission to use all submitted materials and authorize Pixel Painter / Jeff Foster to utilize these materials solely for the purpose of developing my requested avatar system and related project assets.